Rising gold prices are pushing Indian jewellers towards lower-purity jewellery, with 9-carat offerings gaining traction as retailers seek more accessible price points for consumers.

PNG Jewellers opened a company-owned store in Gurugram on August 15, expanding its Delhi NCR presence with gold, diamond and silver jewellery across categories.

Rising gold prices are influencing festive and wedding jewellery demand, with retailers and consumers showing greater interest in lightweight designs and distinctive chains, according to the report.

Kumar Jewels has launched The Maharani Edit, a bridal Polki collection drawing on royal Indian jewellery traditions, with chokers, necklaces and statement pieces for wedding occasions

Titan’s jewellery business grew 39% in Q1FY27, while buyer growth, premium products and store expansion supported the earnings outlook despite elevated gold prices and margin pressures.

IIJS Bharat Premiere 2026 brought India’s jewellery trade together in Mumbai from August 5 to 10, with sourcing, exports, technology and changing consumer demand shaping business discussions.

The Natural Diamond Council has unveiled a new global consumer-focused strategy to strengthen demand for natural diamonds through category marketing, industry collaboration and consumer engagement, amid changing market dynamics.

QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Kalyan Jewellers has launched Akshaya Thanga Maligai (ATM), its first regional jewellery brand, in Tamil Nadu, with the inaugural showroom opening in Chennai on August 21, 2026.

The International Institute of Gemology will hold its 32nd Convocation on August 11, 2026 in Mumbai, recognizing 150 graduates and highlighting AI’s role in future gems and jewellery education.

GJEPC expanded its outreach in Vietnam through meetings with jewellery trade bodies, retailers and wholesalers to encourage a larger buyer delegation for IIJS Bharat Premiere 2026 in Mumbai.

Bengaluru-based laboratory-grown diamond jewellery brand Aukera has secured Rs 90 crore in debt funding led by Alteria Capital to support retail expansion, product development, omnichannel growth and hiring across India.

The Gem & Jewellery Export Promotion Council joined the Union Commerce Minister's trade mission to the UK and Greece to strengthen market access, promote exports and deepen trade partnerships across Europe.

The Gem & Jewellery Export Promotion Council has sought regulatory relief from the Reserve Bank of India, citing liquidity constraints, extended payment cycles and financing challenges affecting India’s export-oriented gem and jewellery sector.